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CCI strives to maximize the corporate value,
and enhance sustainable development to become a truly global company
At CCI, we continue to offer high quality products developed in Japan to markets around the world. Our products, engine coolant and brake fluid, hold a 20% world market share. Considering that coolant boasts a 64% share and brake fluid has a 45% share of the Japanese market, we still have room available for further global expansion.
CCI will aggressively challenge to expand our business in European markets and the Brazilian, Russian, Indian and Chinese markets (BRICs).
We will meet any challenges in order to expand our technology, which has been long appreciated in Japan, to global markets.
Enforcing Governance and Streamlining through the "Visualization"
CCI will promote "Visualization" to improve management transparency and provide clarity in our risk management system, increasing efficiency, expanding our business both horizontally and vertically while continuing to strengthen the foundation of our business. In order to become a truly global company, CCI will continue to improve compliance, internal controls, quality standards, Corporate Social Responsibility, risk management, and Information Technology utilization to optimize our global organization. CCI will formulate strategies to become globally competitive by constantly evolving our business model and by making our management system more universal and substantial.